Overview

• Flipkart confirms the Big Billion Days sale will run from September 23, with Flipkart Black and Plus members getting 24-hour early access on September 22.
• Official sale pages and teasers signal aggressive smartphone discounts, including indications that iPhone 16 Pro could drop below ₹1,00,000 and Pixel 9 pricing could fall under ₹40,000.
• AajTak reports promotional creatives suggesting about ₹38,000 off on iPhone 16 Pro Max, though final sale prices remain unannounced.
• Flipkart lists iPhone 16 with a 'Minutes' delivery tag, highlighting ultra-fast fulfillment, alongside standard bank discounts, no-cost EMI and exchange offers.
• BT Bazaar cites posters hinting that Samsung Galaxy S24 (Snapdragon variant) could be offered under ₹40,000 and that Nothing Phone 3 will feature in top deals, while Poco says its specific discounts will be revealed on September 15; separately, Amazon currently lists iPhone 15 around ₹59,900 with exchange offers pushing the effective price lower.