Overview

• Flipkart confirmed via a dedicated microsite and refreshed app page that Big Billion Days 2025 begins on September 23.
• Amazon’s Great Indian Festival is scheduled to start the same day, positioning the two platforms head to head for festive spending.
• Flipkart will offer 10% instant discounts for Axis Bank and ICICI Bank cards, alongside no-cost EMI, exchange options, and advertised “double discounts” on select categories.
• Early access is expected for Plus and Black members, though Flipkart has not disclosed the exact window or the overall sale duration.
• Promotions flag steep cuts on flagship phones and electronics, with Samsung teasing a Galaxy S24 2025 edition on Flipkart and reports pointing to Apple’s iPhone 17 debut on September 9.