Overview

• The Reserve Bank of India issued its NBFC licence to Flipkart Finance Private Limited on March 13, 2025, enabling the company to lend directly to customers and sellers for the first time.
• The licence does not permit deposit-taking and will allow loans to be offered via Flipkart’s e-commerce platform and its super.money fintech app.
• Flipkart is completing internal formalities such as key executive appointments and model finalisation with lending operations expected to begin in the coming months.
• This financial services expansion aligns with Flipkart’s relocation of its holding company to India and its preparations for an initial public offering.
• Amazon’s acquisition of Bengaluru-based Axio is still pending RBI clearance, positioning Flipkart as the first mover in India’s e-commerce lending space.