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Flipkart Hits 1,000 Micro‑Fulfilment Centres While Amazon Pledges Amazon Now to 300+ Cities

The moves mark an intensified national push to make minute‑delivery networks a mainstream shopping channel and to test whether scale can solve the sector’s tight unit economics.

Overview

  • Flipkart said Wednesday that its Flipkart Minutes network has crossed 1,000 micro‑fulfilment centres and that it plans to reach 1,500 centres by the end of 2026 to speed deliveries and broaden coverage.
  • Amazon CEO Andy Jassy announced during his India visit that Amazon Now will expand to more than 300 cities and that the company will scale micro‑ and urban‑fulfilment capacity to carry a much larger product assortment.
  • Both companies report rapid order growth driven by existing user bases, with Flipkart saying Minutes orders are up about fivefold year‑over‑year and Amazon saying Amazon Now orders have doubled every quarter since launch.
  • Quick commerce is moving beyond metros into Tier 2 and Tier 3 towns and beyond groceries into electronics, beauty and home goods, changes that are raising average basket sizes and order frequency among Gen Z and smaller‑city customers.
  • Analysts estimate thousands of dark stores are already in place and could grow further by 2030 while companies pour capital into logistics and worker programs, leaving questions about long‑term profitability and the social impact on delivery associates.