Overview

• Flipkart said it finished an independent review of potential dark patterns and submitted a formal completion declaration to the Ministry of Consumer Affairs on Thursday.
• The scope covered the group’s platforms including Flipkart, Myntra, Flipkart Wholesale, and Cleartrip across their digital interfaces.
• The company said the audit aligns practices with the Central Consumer Protection Authority’s 2023 guidelines and its 2025 advisory on preventing dark patterns.
• Consumer Affairs Secretary Nidhi Khare praised the initiative as prioritizing consumer interests and reinforcing trust in e-commerce.
• NDTV reported Flipkart is among the first major Indian e-commerce firms to publicly declare such compliance, with no independent regulatory validation reported so far.