Overview
- Surf, which publicly launched Thursday on the web, debuts “social websites” that turn curated feeds into standalone microsites.
- These sites pull posts from Mastodon and Bluesky plus RSS, newsletters, podcasts, blogs, YouTube and other public sources into one place.
- Users sign in with Mastodon or Bluesky accounts, and likes or replies in Surf post back to those networks so content and activity live on the protocols.
- Flipboard named early partners including The Verge, WIRED, Rolling Stone, 404 Media and The Oregonian, with creator David Rushing launching the NBA fan hub All Net.
- Flipboard pitches more control for publishers over community and ranking, though reporters note it is unclear if these hubs will deliver meaningful traffic as AI-driven search reshapes referrals.