Overview
- Sheikh Mohammed’s call on Thursday to fly the UAE flag set off a swift response, with banners going up on homes, offices, and public buildings nationwide.
- Residents shared scenes of flags on villas and shopfronts, and companies including Lulu Group and Danube said they would raise flags across their locations.
- Retailers reported flags flying off shelves, with Deira Old Souq traders citing stock shortages, shipment delays, and prices for medium flags jumping to about Dh20.
- Media guidance stressed strict protocols for display and care, and noted that insulting or misusing the flag can bring up to 25 years in prison and a Dh500,000 fine under federal law.
- Coverage tied the campaign to recent security tensions, citing air defences intercepting hundreds of missiles and drones since February 28 and a two‑week ceasefire that eased skies.