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Five Years On, Germany’s Nutri-Score Is Widely Recognized but Seldom Guides Purchases

Voluntary adoption has left patchy coverage that weakens consumer confidence.

Overview

  • A University of Göttingen/Zühlsdorf survey found 91% recognition yet only 14% spontaneously named the label for healthy choices, signaling limited influence on routine buying.
  • About 1,000 companies with roughly 1,500 brands are registered, yet less than half of foods in German supermarkets carry the label.
  • Several manufacturers, including Danone and Haribo, have removed the Nutri-Score from some products, highlighting uneven commitment across the industry.
  • Researchers say many shoppers do not grasp the score’s category rules, though users who rely on it tend to select healthier options.
  • Foodwatch and consumer advocates urge an EU-wide mandate and press Minister Alois Rainer, but the ministry cites EU law barring a national requirement and notes resistance from countries such as Italy.