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Five Guys Introduces Halal Beef, Pulls Alcohol at Six Restaurants in France

The company says the targeted offer seeks to reach more customers in a fast-growing halal market.

Overview

  • Six of the chain’s 37 French locations now serve beef from halal-certified suppliers and have removed alcohol from their menus.
  • Five Guys stresses the restaurants themselves are not halal-certified, and pork bacon remains available but is cooked on dedicated equipment with separate utensils.
  • The affected sites include restaurants in Lyon, Paris (Place de Clichy), Rosny-sous-Bois, Créteil, Marseille and Lille, according to the company’s French website.
  • A new “Informations Halal” section explains the changes and frames the move as a way to make the brand accessible to more diners.
  • Right and far-right figures criticized the shift, while industry context notes Quick’s full halal pivot since 2021 and McDonald’s France refuting rumors of a similar change.