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FITUR 2026 Set to Open in Madrid With F1-Themed Showcase, Transport Boost and Major Regional Pitches

The showcase centers on eye-catching design to pitch niche products that drive deals during professional and public days.

Overview

  • The fair runs January 21–25 at IFEMA Madrid with municipal, provincial and national exhibitors finalizing presentations and hospitality programs.
  • The Community of Madrid will debut a 1,448 m² Formula 1–inspired stand that reproduces the Madring circuit with LED lighting and robotic-arm screens, while Metro Line 8 service to IFEMA will be reinforced by up to 100% during peak periods.
  • Mexico will mount its largest-ever pavilion at FITUR with 1,780 m² divided into three sections, according to CreaTurismo.
  • Provinces are rolling out themed campaigns, including Guadalajara’s new “emociones únicas” promotion with showcookings and 1,600 tapas, and Segovia’s eclipse-centered program under “Mil y una experiencias bajo un mismo cielo.”
  • Lalín’s Aldeas de Nadal will be the only Galician destination featured at the national agriculture ministry’s stand, with presentations on January 21 and 22 followed by gastronomy activations at Madrid Fusión next week.