Overview
- The international tourism fair runs at IFEMA Madrid from 21 to 25 January, with municipalities and provinces including Gandia, Llíria, Lorca, Palencia and Segovia presenting year-round products and live programming.
- Comunidad Valenciana will debut a 3,285 m² ‘intelligent’ stand featuring smart bracelets, a web-app and real-time analytics; the build cost is €1,683,500 plus VAT and the stand will be reused at other 2026 fairs.
- Gandia promotes a multi-product campaign under ‘Tienes una cita con Gandia’ and marks 40 years of its Blue Flag beach, while Llíria spotlights nature, music and heritage with a live folk-dance performance on Saturday 24 January.
- Lorca, under the Murcia region’s stand, launches ‘Dormir en Lorca tiene premio’ to lift stays to at least 48 hours in 2026, offering prize hotel nights plus free access to museums and cultural sites for guests.
- Segovia centers its showcase on the 12 August total solar eclipse with ‘Eclipse Academy and Gastronomy’ weekend programs through August, as international coordination includes Catamarca’s delegation within Argentina’s INPROTUR and Spain’s MAPA stand highlights ‘Nadal en Deza’ with presentations on 21–22 January.