Fithian Group to Launch 'Attend' Platform for Indie Film Distribution

The new marketplace aims to connect independent filmmakers directly with theaters, bypassing traditional distribution channels.

Attend is a digital platform developed by the Fithian Group and powered by Vista Group technology, set to launch in the U.S. and Australia in early 2025.
The platform allows filmmakers to upload film details and materials, enabling exhibitors to search and receive recommendations based on audience preferences.
Attend seeks to revitalize the theatrical release of mid-range and international films, which have seen reduced cinema presence in recent years.
The initiative has garnered support from notable filmmakers and producers, including Steven Soderbergh, Damien Chazelle, and Patty Jenkins.
This move reflects a growing trend of self-distribution, inspired by successful direct deals like AMC's with Taylor Swift's concert film.