Fithian Group to Launch 'Attend' Platform for Indie Film Distribution

Overview

• Attend is a digital platform developed by the Fithian Group and powered by Vista Group technology, set to launch in the U.S. and Australia in early 2025.
• The platform allows filmmakers to upload film details and materials, enabling exhibitors to search and receive recommendations based on audience preferences.
• Attend seeks to revitalize the theatrical release of mid-range and international films, which have seen reduced cinema presence in recent years.
• The initiative has garnered support from notable filmmakers and producers, including Steven Soderbergh, Damien Chazelle, and Patty Jenkins.
• This move reflects a growing trend of self-distribution, inspired by successful direct deals like AMC's with Taylor Swift's concert film.