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Fitbit Edge Appears in Retail Assets as Google’s New Midrange Tracker

A fitness-first device with multi-day battery and built-in GPS would sit between the low-cost Fitbit Air and the Pixel Watch.

Overview

  • Retail marketing images and listings published on Sunday, October 4, along with an earlier FCC filing, show a Fitbit-branded device identified as the "Fitbit Edge" and signal a likely imminent launch.
  • Leaked images depict a small oval, edge-to-perimeter display, a rear sensor stack similar to the Fitbit Air, removable bands, and metal side strips that may support ECG readings.
  • Reported tracking features include up to seven days of battery life, built-in GPS, an altimeter for elevation tracking, and automatic activity recognition aimed at fitness users.
  • The device is said to run Fitbit/Google software rather than Wear OS, offer notifications and a limited set of apps (Google Maps, media controls, Find My Phone), and pair with both Android and iOS; these specs remain unconfirmed by Google.
  • If launched, the Edge would revive a midrange Charge-like offering last updated in 2023 and could give buyers a battery-first fitness option below the Pixel Watch while shaping holiday-season competition; pricing and a release date are still speculative, with outlets guessing roughly $149–$199.