Overview

• Latin America’s leading tourism fair runs September 27–30 at La Rural with more than 1,700 exhibitors, all Argentine provinces and over 50 countries participating.
• Organizers imposed a special protocol for the opening ceremony that barred filming of the first segment and placed journalists on a rear platform.
• Javier Milei linked a larger tourism sector to macro stability and reforms, urging confidence in the national offer without forced policies.
• Official INDEC data for August showed a negative visitor balance of 696,700, with 1,361,200 outbound trips by residents versus 664,500 inbound visitors.
• International and local promotion featured prominently, with Portugal as guest country, UN Tourism leadership in attendance, and Mar del Plata launching its new campaign at a dedicated stand.