Overview

• President Javier Milei opened the fair, the first sitting president to do so, and said Argentina could expand tourism twentyfold with long‑term investment enabled by stability and structural reforms.
• Organizers reported more than 1,700 exhibitors from all provinces and over 50–60 countries, with attendance projected to exceed 135,000 through September 30 at La Rural.
• The opening operated under a strict protocol that barred filming of the initial segment and positioned journalists on a raised platform at the back of the hall for security.
• Official August figures showed outbound travel surging, with US$1.064 billion in card spending abroad and a negative visitor balance of 696,700, underscoring a weak inbound market.
• Provinces and international partners launched promotions for upcoming seasons, with Mar del Plata showcasing food, culture and 2026 events, and Portugal participating as the guest country.