Overview

• Organizers tallied over 130,000 visitors and some 1,700 exhibitors from all Argentine provinces and more than 50 countries at La Rural.
• Airlines unveiled near-term capacity: Arajet starts Córdoba–Punta Cana on Nov. 9 and adds Buenos Aires–Santo Domingo in December; Avianca lifts Ezeiza–Bogotá to 21 weekly in November; Aerolíneas Argentinas adds Aruba and Cabo Frío for summer.
• Provinces reported commercial results, with Catamarca agencies completing sales and securing new contacts from operators in Colombia, Ecuador, Brazil and Peru through business rounds.
• Provincial marketing leaned into differentiated experiences, with Córdoba launching its Verano 2025/2026 push and new products, and Santa Fe presenting a unified Rosario–Capital offer with a spotlight on the 2026 South American Games.
• INDEC data showed a 55.4% year-on-year jump in August outbound departures to 798,400, reinforcing the fair’s international tilt and underscoring affordability pressures on domestic travel.