Overview

• Accel and RTP Global co-led the Series A, with Blume Founders Fund, 2am VC, Paramark Ventures, and Aditya Birla Ventures participating, in a round structured as more than 90% equity with some debt.
• Launched in June, FirstClub operates four Bengaluru “clubhouses” stocking over 4,000 curated SKUs, with about 60% exclusives and products vetted through third-party consumer testing with certain additives banned.
• The company reports an average order value of ₹1,050 (about $12) and a 60% repeat rate, positioning itself at roughly twice the basket size of leading quick-commerce grocery rivals.
• FirstClub targets roughly the top decile of Indian households by income with a browser-led app experience designed for discovery rather than speed-focused search.
• The new capital will fund expansion to around 35 clubhouses to cover most of Bengaluru before entering new cities, alongside rollouts of cafés within 30 days and category additions spanning kids’ food, pet food, nutraceuticals, gifting, and home goods over the coming months.