Overview
- Kim visited the K-Beauty GLOW WEEK showcase, touring pop-up booths, sampling products and joining Chinese influencer livestreams.
- About 50 Korean small and midsize brands presented cleansing, skin care, makeup and hair lines under a "morning to night" theme.
- Cheong Wa Dae tied the push to agreements during President Lee Jae Myung’s state visit to broaden practical economic cooperation into consumer goods and services.
- Kim emphasized K-beauty’s variety and quick response to consumers and recommended sheet masks, citing a nightly routine she shares with the president.
- She pledged to create more promotional opportunities for Korean cosmetics in China, while officials did not announce a formal end to prior restrictions.