First IHOP-Applebee's Combo Restaurant to Open in Texas

Dine Brands introduces its dual-branded restaurant concept to the U.S., aiming to boost sales amid economic challenges.

The first U.S. IHOP-Applebee's combo restaurant will open in Seguin, Texas, in early 2025.
Dine Brands, owner of both chains, plans to renovate an existing IHOP for the new joint restaurant.
The dual-branded locations have been successful internationally, generating up to twice the revenue of single-branded outlets.
The concept aims to maximize revenue by offering both brands' menus throughout the day, leveraging shared resources.
Dine Brands is exploring 15 additional U.S. sites for similar dual-branded restaurants to improve economics for franchisees.