Overview
- An initial consignment arrived at Kansai International Airport on October 22 aboard a Lufthansa flight.
- The first load to Kansai totaled 2,640 bottles of 750 ml wine, weighing about 3.2 tons.
- A separate flight carrying Beaujolais Nouveau also reached Haneda Airport the same morning, marking broader rollout logistics.
- Suntory plans to expand the offering of 375 ml bottles alongside the standard 750 ml format, with retail prices expected to match 2023–2024 levels.
- The Japanese market continues to contract, and Suntory projects total 2025 imports to be roughly in line with last year or slightly lower, with domestic sales set to open on November 20.