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Fired Earth and Ceramique Tile Groups Enter Administration as Stores Close and Jobs Are Cut

Administrators blame sustained losses after investor support ended.

Overview

  • Fired Earth was placed into administration on October 31 by Leonard Curtis, with all 20 UK showrooms closing and 133 roles made redundant.
  • The Banbury head office and warehouse remain open to fulfil existing customer orders as talks continue to sell assets, with no buyer for the business announced.
  • Administrators said Fired Earth had continued to incur losses despite substantial shareholder loans from owner Simon Lousada, including a reported £1.6m–£1.7m loss in 2024 on about £15m revenue.
  • Ceramique Internationale and three related firms entered administration on October 27 under RSM UK after operations ceased and staff were made redundant on October 24.
  • Ceramique’s stock and fixtures were sold on October 31 to newly formed Euxton Tiles Ltd and Ralee Group Ltd, with administrators now processing employee claims.