Overview
- Amazon’s Fire TV Stick 4K Plus is about 58% off at £24.99 in the UK, while the entry 4K Select model is £19.99 in the UK and as low as $9.99 in the US via an on-page coupon.
- Amazon’s official trade-in program adds an extra 20% discount on sale prices and accepts non-working Fire TV devices, with a simple mail-in process and a small gift-card bonus.
- UK deal-stackers can use a £15 TopCashback new-customer reward to take the effective price of a Fire TV Stick to £9.44 after cashback, according to outlet guidance.
- Feature differences may sway buyers: the 4K Plus adds Wi‑Fi 6E, Dolby Vision and Dolby Atmos, and a faster chipset with Alexa control, while 4K Select delivers 4K HDR streaming at a lower cost.
- Roku’s Streaming Stick 4K is also heavily discounted to $24.99 (about 50% off), and retailers note these promotions are time-limited and subject to stock and holiday delivery windows.