Overview
- Amazon is rolling out the voice-driven scene search now on Fire TV as part of the Alexa+ early access program.
- The feature works only with movies that are included with a Prime membership or that users have purchased or rented on Prime Video.
- At launch it covers tens of thousands of indexed scenes across thousands of film titles, with plans to add more movies and extend support to TV shows.
- Alexa+ can recognize descriptions, character names, or famous quotes to find a scene, even if the user doesn’t say the movie’s title.
- Built on Amazon Bedrock using models like Amazon Nova and Anthropic Claude with X-Ray, captions, and visual understanding, Alexa+ will remain free for Prime members or cost $19.99 per month standalone after early access ends, which Amazon expects around January 2026.