Overview

• Fiona Phillips’s memoir “Remember When: My Life With Alzheimer’s” was published on July 17 and offers an unflinching account of her early-onset Alzheimer’s journey.
• Martin Frizell recounts episodes of profound confusion—such as 72 repeated questions during a single taxi ride—and the growing need for help with basic tasks like dressing and showering.
• Having stepped down as This Morning editor in early 2025, Frizell describes how caregiving duties and his wife’s undiagnosed symptoms had already strained their marriage.
• The couple highlight systemic ageism in dementia services, arguing that frameworks and home-visit support are designed for elderly patients and leave younger sufferers overlooked.
• Frizell calls for a cancer-style response to Alzheimer’s, urging dedicated research funding, expanded home-based care and clear treatment pathways for all ages.