Finnish Firm Oddlygood Acquires UK Plant-Based Milk Brand Rude Health

The acquisition aims to expand Oddlygood's presence in the competitive UK plant-based market.

Rude Health, a leading UK plant-based milk producer, was co-founded in 2005 and reported £23.8 million in sales last year.
Oddlygood, a subsidiary of Finnish dairy giant Valio, seeks to become a major player in the UK plant-based sector through this acquisition.
The deal was finalized ahead of an anticipated rise in capital gains tax, with co-founder Camilla Barnard expecting a seven-figure sum from the sale.
Rude Health will continue operating from the UK, with Tim Smith remaining as CEO and Camilla Barnard serving as a brand consultant.
Oddlygood plans to leverage Valio's research and development facilities to enhance product offerings and market reach.