Overview
- Apple will open iPhone 18 Pro and Pro Max pre-orders on Saturday, September 12 at 8:00 a.m. Eastern Time (5:00 a.m. Pacific Time).
- The Apple Store’s 'Get Ready' flow lets customers pick exact models, colors, storage, accessories, financing or leasing options, and trade-in details so they only need to finish the final purchase step when pre-orders start.
- Apple set a cutoff at 9:00 p.m. Pacific Time on Friday, September 11 to lock those pre‑selections for faster checkout and the company’s press release that listed 9:00 a.m. PT was flagged as a typo.
- Popular Pro configurations can sell out within minutes, so buyers who miss online availability can try selecting in‑store pickup where Apple typically holds some inventory, with first shipments and in‑store availability due September 18.
- Analysts and reporters note higher Pro pricing and constrained component allocation for premium models, so completing the pre‑staging now can reduce the chance of long delivery delays or missing preferred specs.