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18h ago

Final Season of 'The Summer I Turned Pretty' Draws 25 Million Viewers in First Week

Prime Video’s weekly release strategy runs through mid-September to sustain fan engagement; the streamer also has shelved spinoff development to pursue fresh collaborations with Jenny Han.

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Overview

  • The third and final season launched July 16, drawing a 25 million global audience in its first week—a 40 percent uptick from Season 2 and triple the debut of Season 1.
  • International viewers comprised over half of the total, with standout performance in the United Kingdom, Germany and Brazil.
  • The YA drama topped Prime Video’s charts as the most-watched season among women aged 18–34 and ranked fifth among returning series on the platform.
  • Prime Video’s weekly release format, extending through September 17, is designed to foster ongoing fan conversation and sustained engagement.
  • After concluding the trilogy, Amazon abandoned plans for a direct spinoff and will instead explore new projects with creator and co-showrunner Jenny Han.