Overview

• A unique custom-ordered Rolex Daytona in platinum with a light pink mother-of-pearl dial, diamond indices, and a red alligator strap will be auctioned by Sotheby’s on May 11, 2025, in Geneva.
• This watch is the last of four custom Daytonas commissioned between 1998 and 1999, with previous pieces achieving record-breaking prices at auctions in 2018, 2020, and 2021.
• The timepiece is rumored to have been the personal watch of Patrick Heiniger, Rolex’s CEO from 1992 to 2008, adding to its historical and collectible value.
• Auction estimates for the watch range from $858,830 to $1,717,660, but experts anticipate it could surpass these figures based on prior sales of similar models.
• Rolex’s rarity in accepting private commissions enhances the exclusivity of this Daytona, which features design elements unprecedented at the time of its creation.