Overview

• Filmtok, a TikTok community centered on film discussions, has amassed one million posts globally since March 2023, including 32,000 in Germany.
• TikTok was the official entertainment partner of the 2025 Berlinale, marking a significant step in institutional recognition of Filmtok's influence.
• Despite its popularity, there is no statistical evidence connecting Filmtok activity to increased box office revenues, according to industry experts.
• A 2023 FFA study highlights trailers, personal recommendations, and TV advertising as the primary drivers of cinema attendance, with social media playing a supplementary role.
• Filmtok engages a younger audience through trailer reactions, behind-the-scenes content, and viral trends, offering potential for cross-promotion with Booktok adaptations.