Overview

• The Motion Picture Association urged OpenAI to take immediate, decisive action after a surge of videos using members’ movies, shows, and characters appeared on Sora and social platforms.
• CEO Sam Altman said rights holders must now explicitly opt in for their characters to appear and will receive a share of related Sora video revenue, while warning the system may not catch every misuse.
• An OpenAI spokesperson said Sora 2 allows generation of historical figures, and the app adds dynamic watermarks to each video to reduce the risk of viewers being misled.
• User posts have featured copyrighted characters such as James Bond and Mario in Sora-generated scenes, highlighting ongoing intellectual property enforcement challenges.
• Relatives of deceased celebrities, including Zelda Williams referencing her father Robin Williams, have objected to AI ‘resurrections’ that depict their loved ones without consent.