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Figma Launches AI-Powered Tools to Rival Adobe and Canva

At its Config 2025 event, Figma unveiled Make and Sites in beta, alongside Buzz and Draw, marking its expansion into a unified creative platform with advanced AI integration.

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Overview

  • Figma Make, powered by Anthropic's Claude 3.7 AI, automates website and application creation and is now in beta for full-seat subscribers at $16 per month annually.
  • Figma Sites, also in beta, converts designs into functional websites, with AI code generation and CMS features expected in the coming weeks and later this year, respectively.
  • Figma Buzz, a marketing design app in beta, enables teams to bulk-create branded assets using AI and spreadsheet integrations, positioning it as a competitor to Canva.
  • Figma Draw, a simplified vector design tool akin to Adobe Illustrator, is now generally available for full-seat subscribers within Figma Design.
  • These product launches underscore Figma's strategy to establish itself as an all-in-one creative platform in the competitive 'vibe-coding' and generative AI space.