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Fighters Voice Leverage Concerns as UFC Transitions From PPV to Paramount+

UFC President Dana White has secured continued ESPN coverage in addition to pledging higher post-fight bonuses

Overview

  • The UFC’s seven-year, $7.7 billion media rights deal with Paramount/Skydance will stream every numbered event and Fight Night on Paramount+ starting in January 2026, with select marquee cards simulcast on CBS.
  • Dana White said he is very confident ESPN will keep covering UFC content after 2025 and indicated the promotion may still stage occasional one-off pay-per-view events.
  • Georges St-Pierre and other former champions warned that ending the traditional PPV model could strip fighters of vital revenue shares and bargaining leverage tied to pay-per-view points.
  • Joe Rogan expressed uncertainty over how the subscription framework will affect fighter pay, admitting he lacks business details and would overhaul the pay structure if he could.
  • Henry Cejudo revealed the scale of the $7.7 billion deal has prompted him to reconsider retirement and potentially extend his UFC career.