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FIFA Unveils Trio of 2026 World Cup Mascots for Canada, Mexico and the U.S.

The trio anchors FIFA's fan engagement push, with merchandise plus a FIFA Heroes video game role confirmed.

FIFA announced Thursday that Maple, a red-clad moose will be Canada's official mascot. Zayu the Jaguar and Clutch the Bald Eagle will serve as mascots for fellow co-hosts Mexico and the United States for the 2026 World Cup.
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Overview

  • Maple the moose (Canada) is a goalkeeper, Zayu the jaguar (Mexico) is a striker, and Clutch the bald eagle (United States) is a midfielder.
  • FIFA says the characters will be playable in FIFA Heroes in 2026, marking the first time competition mascots appear as game characters.
  • Initial merchandise featuring the trio is available via FIFA’s platforms, with broader retail tied to the tournament rollout.
  • FIFA’s backstories link each character to national identity, including the jaguar’s deep roots in Mexico’s pre-Hispanic heritage.
  • The 2026 tournament will feature 48 teams across 16 cities from June 11 to July 19, opening at Estadio Azteca and concluding at MetLife Stadium.