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1h ago

FIFA Unveils Three 2026 World Cup Mascots for U.S., Mexico and Canada

FIFA positions the trio as revenue-driving ambassadors through merchandise plus a video-game role.

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The trio of characters will represent the first-ever three-nation World Cup, uniting Mexico, the U.S., and Canada through culture and soccer.

Overview

  • Clutch the bald eagle (United States), Zayu the jaguar (Mexico) and Maple the moose (Canada) are the official characters for the tri-nation tournament.
  • FIFA assigned on-field identities to the mascots: Clutch is a midfielder, Zayu a striker and Maple a goalkeeper.
  • The characters will be playable in FIFA Heroes, an official video game scheduled for release in 2026.
  • Merchandise featuring the mascots, including shirts, will be sold through FIFA’s platforms.
  • The 2026 World Cup opens June 11 in Mexico City and concludes July 19 at MetLife Stadium, featuring an expanded field of 48 teams.