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4h ago

FIFA Unveils Three 2026 World Cup Mascots: Clutch, Zayu and Maple

FIFA positions the trio as cultural ambassadors central to marketing for the three-nation, 48-team tournament.

FIFA announced Thursday that Maple, a red-clad moose will be Canada's official mascot. Zayu the Jaguar and Clutch the Bald Eagle will serve as mascots for fellow co-hosts Mexico and the United States for the 2026 World Cup.
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The trio of characters will represent the first-ever three-nation World Cup, uniting Mexico, the U.S., and Canada through culture and soccer.

Overview

  • Clutch the bald eagle (United States) is a midfielder, Zayu the jaguar (Mexico) is a striker, and Maple the moose (Canada) is a goalkeeper, each reflecting national symbols and identity.
  • FIFA confirmed the mascots will be playable characters in FIFA Heroes, an arcade-style five-a-side video game launching in 2026.
  • Merchandise featuring the characters, including mascot shirts, will be sold through FIFA platforms such as the FIFA Store.
  • FIFA says the designs were developed to embody culture, heritage and spirit while symbolizing unity, diversity and shared passion for the game.
  • The 2026 World Cup runs June 11–July 19 with the opener at Estadio Azteca in Mexico City and the final at MetLife Stadium in New Jersey in an expanded 48-team, 104-match format.