Overview
- FIFA presented the mascots in Miami, assigning Maple (Canada) as a goalkeeper, Zayu (Mexico) as a forward and Clutch (United States) as a midfielder.
- FIFA describes Zayu as a jaguar from southern Mexico whose name signifies unity, strength and joy, with a role highlighting Mexican dance, food and tradition.
- The characters will be playable in FIFA Heroes, an arcade five‑a‑side title developed by Enver with Solace and scheduled for 2026 on Android, iOS, Nintendo Switch, PlayStation and Xbox, with Roblox challenges produced with GameFam.
- FIFA said official apparel and other products featuring the mascots are available on FIFAstore.com, alongside plans for broad fan interactions during events.
- Marketing experts note the three‑mascot approach broadens licensing and sponsor identity opportunities as preparations continue for the June 11–July 19, 2026 tournament.