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FIFA Unveils 2026 World Cup Mascot Trio: Maple, Zayu and Clutch

The characters double as marketing vehicles, with a first-ever playable role in the forthcoming FIFA Heroes video game.

FIFA announced Thursday that Maple, a red-clad moose will be Canada's official mascot. Zayu the Jaguar and Clutch the Bald Eagle will serve as mascots for fellow co-hosts Mexico and the United States for the 2026 World Cup.
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Overview

  • Maple the Moose (Canada) is cast as a goalkeeper, Zayu the Jaguar (Mexico) as a striker, and Clutch the Bald Eagle (United States) as a midfielder.
  • FIFA frames the designs around national symbols and heritage, from Canada’s moose and maple iconography to Mexico’s jaguar lore and the U.S. bald eagle.
  • The trio will appear as playable characters in the licensed arcade-style title FIFA Heroes, slated for release next year, with developers named in some reports as ENVER and Solace.
  • FIFA says the mascots anchor a wider fan strategy that includes official merchandise on the FIFA Store and planned digital activations such as Roblox experiences.
  • The expanded World Cup runs June 11–July 19, 2026, opening at Mexico City’s Estadio Azteca with the final at MetLife Stadium in New Jersey.