Overview
- FIFA and Global Citizen have confirmed an inaugural halftime show at the World Cup final that will include K‑Pop supergroup BTS and a roster of global artists reported by entertainment outlets.
- The program is being positioned as a charitable moment for the FIFA Global Citizen Education Fund, which has a $100 million goal and organizers say already has $50 million committed.
- Organizers have pledged to direct $1 from each World Cup ticket to the fund and say the halftime performance will also serve as a major fundraising vehicle.
- Reports name additional performers and say the show will take place at the New York/New Jersey stadium and run about eleven minutes, but some lineup and timing details come from secondary entertainment reporting and are not fully corroborated.
- FIFA’s choice of BTS reflects K‑Pop’s economic weight and soft‑power reach and organizers expect the band’s highly mobilized fanbase and global profile to boost viewership, fundraising, and tourism effects.