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FIFA Strikes Stats Perform Deal to Bring World Cup Streams to Sportsbooks

The arrangement brings in‑app sportsbook streams that could dilute traditional broadcast value.

Overview

  • FIFA signed a four‑year agreement with Stats Perform running through 2029 to supply official betting data and livestreams to licensed operators.
  • Stats Perform says it will distribute data and stream all 104 matches of the expanded 2026 men’s World Cup to sportsbook account holders.
  • Opta, a Stats Perform unit, will provide official player statistics, insights, live scores and match trackers for betting use.
  • The deal extends to other FIFA events, including the 2027 Women’s World Cup and several youth and futsal tournaments, with financial terms undisclosed.
  • In the U.S., Fox holds exclusive broadcast rights, yet sportsbook apps are expected to carry a separate world feed, a shift that has prompted concerns about audience erosion and highlighted tension with FIFA’s betting ban for players and officials.