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Overview
- FIFA announced on Thursday, June 11, that the 2026 World Cup will be represented by three mascots: Maple the elk for Canada, Zayu the jaguar for Mexico, and Clutch the bald eagle for the United States.
- Each mascot was given a playing position and personality to build stories and fan appeal: Maple is a goalkeeper and street-style artist, Zayu is an agile attacker tied to Mexican culture, and Clutch is a midfield leader who unites teammates.
- FIFA confirmed the characters will appear across its digital universe, including the upcoming mobile/console title FIFA Heroes and as selectable avatars in FIFA Super League Soccer on Roblox.
- Physical merchandise for Maple, Zayu and Clutch is already on sale on multiple websites and in popular markets, signaling an early commercial rollout tied to the tournament.
- The mascots draw on national fauna and cultural symbols while also touching on conservation notes—Zayu represents a jaguar species under threat in Mexico and Clutch reflects a species that recovered after conservation efforts—and they continue a FIFA mascot tradition that began in 1966.