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FIFA Rebrands Annual Awards as ‘New World Football Awards’ in Dubai Partnership

Key details remain undisclosed, including categories, voting rules, timing.

Overview

  • Beginning in 2026, the New World Football Awards will be FIFA’s only official yearly awards, replacing The Best FIFA Football Awards launched in 2016.
  • FIFA will crown the World Player of the Year at the rebranded ceremony created with the Dubai Sports Council.
  • Gianni Infantino described the new format as an innovative celebration that officially recognizes excellence on and off the pitch.
  • FIFA said information on prize categories, nominations, voting procedures, and event dates will be released at a later time.
  • Reporting notes that France Football’s Ballon d’Or currently carries greater prestige among players than FIFA’s awards.