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5d ago

FIFA Picks Fanatics for World Cup Collectibles From 2031, Ending Panini’s 56-Year Run

The deal signals a pivot to product innovation across physical and digital formats.

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Álbum da Copa do Mundo 2026

Overview

  • FIFA, which announced the pact Thursday, granted Fanatics’ Topps brand exclusive rights to World Cup sticker albums, trading cards and card games starting in 2031.
  • Panini will still produce the official collectibles for the 2026 and 2030 tournaments under the current arrangement.
  • For the 2026 World Cup, Fanatics will run official retail and merchandising and will host Fanatics Fest events in New York, including pre-final press conferences and a public viewing at the Javits Center.
  • Fanatics says future products will add features common in U.S. sports, such as cards containing pieces of match-worn jerseys, along with new digital formats.
  • The announcement comes as buyers report preorder delays for the hardcover 2026 album, with some stores selling copies before pre-sale customers receive them.