FIFA Partners with Saudi Aramco Amidst Human Rights Concerns

The deal covers major tournaments including the 2026 Men's World Cup and the 2027 Women's World Cup, sparking debates over sports washing.

FIFA's new sponsorship deal with Saudi Aramco extends through 2027, covering both the Men's and Women's World Cups.
Amnesty International criticizes the partnership, citing Saudi Arabia's poor human rights record and the irony of sponsoring the Women's World Cup.
Saudi Aramco, a major oil firm, is also involved in sports investments as part of Saudi Arabia's Vision 2030, aiming to diversify its economy and enhance global sports influence.
Concerns raised about the use of sports to distract from human rights issues, with calls for FIFA to ensure protections against exploitation and discrimination.
The agreement is likely the richest in FIFA's history by average annual value, reflecting deepened ties between FIFA and Saudi Arabia.