Overview

• FIFA's new sponsorship deal with Saudi Aramco extends through 2027, covering both the Men's and Women's World Cups.
• Amnesty International criticizes the partnership, citing Saudi Arabia's poor human rights record and the irony of sponsoring the Women's World Cup.
• Saudi Aramco, a major oil firm, is also involved in sports investments as part of Saudi Arabia's Vision 2030, aiming to diversify its economy and enhance global sports influence.
• Concerns raised about the use of sports to distract from human rights issues, with calls for FIFA to ensure protections against exploitation and discrimination.
• The agreement is likely the richest in FIFA's history by average annual value, reflecting deepened ties between FIFA and Saudi Arabia.