FIFA Partners with AB InBev for 2025 Club World Cup Sponsorship

The brewing giant will promote Budweiser and Michelob Ultra during the expanded 32-team tournament set to take place in the United States next summer.

• AB InBev, FIFA's longtime sponsor, has signed a deal to sponsor the 2025 FIFA Club World Cup, featuring its Budweiser and Michelob Ultra brands.
• The tournament will run from June 15 to July 13, 2025, across 12 NFL stadiums in 11 U.S. cities, serving as a precursor to the 2026 FIFA World Cup co-hosted by the U.S., Canada, and Mexico.
• This marks the first standalone sponsorship deal for the Club World Cup, separate from FIFA's broader agreements with Coca-Cola and Adidas, which extend through 2030.
• The 32-team lineup includes European powerhouses like Real Madrid and Manchester City, South American clubs such as River Plate and Boca Juniors, and Inter Miami featuring Lionel Messi.
• FIFA President Gianni Infantino has pledged significant prize money for participating teams, though no broadcasting rights agreements have been finalized yet.

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