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FIFA Opens Premium Hospitality Sales, Schedules First Ticket Lottery for September

Following the launch of On Location’s multi-tier hospitality offerings, fans must create a FIFA ID to enter a lottery running through the tournament’s final.

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The new test pitch for the 2026 World Cup at Sofi Stadium, revealed to the media in Inglewood, California on March 13, 2025. The pitch will be used for the upcoming Concacaf Nations League semifinals on March 20 when the US play Panama and Canada plays Mexico. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
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Overview

  • On Location began selling seven tiers of 2026 World Cup hospitality packages on July 14, with single-match options starting at US$2,500 and bespoke Platinum Access itineraries available.
  • FIFA will launch its first public ticket draw on Sept. 10, 2025, requiring fans to register interest and set up a FIFA ID at FIFA.com/tickets.
  • Ticket distribution will proceed in multiple lottery-based phases from the initial application through the July 19, 2026 final, with phase-specific details on payment methods and ticket products to follow.
  • Canada Soccer will unveil its revamped Canada Red membership program at the end of July, offering tiered lottery access for domestic fans to matches staged in Canada.
  • Host cities across Canada, Mexico and the United States are upgrading VIP infrastructure ahead of the expanded 48-team, 104-match tournament.