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FIFA Opens Last 2026 World Cup Ticket Drop as Resale Prices Surge and Asia TV Deals Stall

The scramble reflects record demand, with key Asian broadcast deals still unsigned.

Overview

  • FIFA, which set a limited ticket release for Thursday, May 7, will sell seats for all 104 matches on a first‑come basis with real‑time processing and no refunds.
  • Resale listings for the final at MetLife Stadium have climbed into the tens of thousands of dollars on platforms like Vivid Seats, with isolated asks reported near $2 million.
  • Gianni Infantino defended dynamic pricing in the U.S. market and joked that if anyone pays $2 million for a ticket he would deliver a hot dog to their seat.
  • Broadcast rights remain unresolved in China and India, where reports describe wide pricing gaps and weak overnight time slots that curb ad revenue for local networks.
  • FIFA says earlier phases drew over 500 million ticket requests and more than one million sales, and it expects to top the 1994 attendance record while running an official exchange to channel resales.