Overview
- Broadcast rights holders may livestream parts of the 104 matches in a dedicated TikTok hub, though the specific scope of live content was not detailed.
- FIFA and TikTok will run a creator program that grants select creators access to press conferences and training sessions while allowing wider use of FIFA archival footage.
- TikTok will roll out a World Cup 2026 GamePlan hub with viewing and ticket information, custom stickers, filters and gamified features, plus ad tools for broadcaster monetization.
- TikTok says it will enforce anti-piracy policies to protect FIFA’s intellectual property throughout the campaign.
- FIFA withheld financial terms and any tender details, and the partnership lands as ByteDance moves toward a U.S. joint venture with Oracle, Silver Lake and MGX expected to close later this month.