Overview
- TikTok will launch a dedicated World Cup hub offering exclusive videos, ticket information, viewing options, and interactive features such as filters and stickers.
- A global creators program will grant selected creators access to trainings, press conferences, and behind-the-scenes moments.
- Official media partners will be able to monetize World Cup content on TikTok through the platform’s advertising tools in line with FIFA rules.
- The partnership includes anti-piracy measures designed to protect broadcast rights and ensure proper use of official footage.
- The agreement runs through the end of 2026 ahead of the June 11–July 19 tournament hosted across the United States, Canada, and Mexico with an expanded 48-team field.