Overview
- World Cup rights holders will be allowed to livestream unspecified "parts of matches" within a TikTok hub, leaving clip duration and scope unclear.
- TikTok will launch an in-app World Cup 2026 hub with ticket and viewing information as well as interactive features such as stickers, filters and gamification, and the partnership runs through the end of 2026.
- A creator program will give select TikTok creators access to press conferences and training sessions, while a wider group can use FIFA archival footage for content.
- Broadcast partners can post more curated clips and monetize coverage through TikTok’s ad products, and TikTok says it will enforce anti-piracy measures to protect FIFA’s intellectual property.
- The 48-team tournament runs June 11–July 19 across 16 host cities in the United States, Mexico and Canada, with no deal value or tender details disclosed by FIFA.