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FIFA Launches September Ticket Lottery and Dynamic Pricing as Canada Eyes Opening Match Move

Beginning with a FIFA ID linked lottery on September 10, ticket sales will unfold through multiple phases with demand-based pricing until July 2026

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Overview

  • Fans must register on FIFA.com/tickets and obtain a FIFA ID to enter the first random draw for general tickets starting September 10, 2025
  • Subsequent sales rounds will follow after December’s group draw, with phases extending through the final ticket window on July 19, 2026
  • A dynamic pricing model will adjust general admission ticket costs in real time based on demand to ensure equitable access
  • The expanded tournament will feature 48 teams competing in 104 matches across Canada, the United States and Mexico, with an estimated 6.5 million attendees
  • Reports indicate the Canadian government is lobbying FIFA to relocate the June 11 opening match from Mexico City’s Estadio Azteca to Canada